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Mark Anthony Ayala
Head of Finance  ·  FP&A  ·  Financial Reporting  ·  Internal Audit
Pagbilao, Calabarzon, PH
Remote  ·  PH  ·  AU  ·  US  ·  CA
ayalamarkanthony.com
linkedin.com/in/ayalamarkanthony
Audit roots. FP&A leadership. A finance partner who delivers what leadership needs — before they have to ask.
15+Years in finance & audit
5Senior roles held
₱M+Monthly reporting
4Industry sectors
1,200+Transactions monthly
Experience
Head of Finance
Oct 2021 – May 2026
The Thirty Minute Trader · Quezon City · Hybrid
  • Led end-to-end finance reporting and monitoring — sales, affiliate revenue, collections, and OpEx — across ₱M+ monthly transactions for a fast-growing trading education company.
  • Built KPI dashboards, trackers, and finance monitoring tools from zero; adopted by leadership for weekly performance reviews and board-level decisions.
  • Drove budget monitoring, forecast reviews, and variance analysis of actuals vs. targets to help management assess performance and business direction.
  • Partnered directly with the CMO and OD consultant as the go-to finance resource — providing not just numbers but analytical frameworks for business decision-making.
  • Monitored cash flow movements and expense trends to maintain operational control, financial discipline, and early visibility over risks.
  • Developed a product demand scoring system with variables across lead gen, closing, fulfillment, and retention — enabling leadership to pinpoint where pipeline momentum was breaking down.
  • Prepared and presented regular management reports, finance updates, and KPI-based analyses used for planning, performance reviews, and strategic decision-making.
Lead Auditor
Apr 2011 – May 2026
SJSS Bookkeeping and Accounting Services · Quezon · Hybrid
  • 15 continuous years of audit reviews across business and cooperative clients — financial records, transactions, and schedules.
  • Led exit conferences with operations teams and Boards of Directors, translating findings into corrective actions.
  • Produced working papers, financial reports, and compliance documentation across banking, retail, and private sectors.
Accounting & Finance Senior Officer
Feb 2018 – Sep 2020
Ging and Dot Fashion Inc. (FILA Apparel) · BGC · On-site
  • Owned monthly reporting and reconciliations; caught a data accuracy gap mid-meeting and immediately built a validated dashboard adopted as the team's single source of truth.
  • Analyzed sales-to-stock ratios and item performance to guide merchandising decisions and replenishment across branches.
  • Oversaw inventory allocation to optimize stock movement and branch efficiency.
Accounting Supervisor
Mar 2016 – Feb 2018
Vantaggio Inc. (FILA) · Makati · On-site
  • Supervised daily accounting operations and monthly financial reporting with strong control discipline across PDC and supplier payment schedules.
  • Coordinated with payroll agencies on processing, documentation, and payment concerns; reviewed reconciliations to ensure accuracy and consistency.
  • Supported internal control procedures and maintained organized finance records; handled delivery and pullout coordination with proper documentation.
Audit Associate
Oct 2011 – Mar 2016
Cooperative Bank of Quezon Province · Lucena · On-site
  • Independently conducted branch audits covering fieldwork, control reviews, and BSP compliance evaluations across all assigned branches over 4.5 years.
  • Performed audit procedures to identify errors, discrepancies, control issues, and compliance gaps in financial records and branch operations.
  • Prepared structured audit reports and working papers submitted to the Audit Head for Board-level presentation and management reporting.
  • Identified corrective action areas and strengthened compliance, internal control awareness, and operational discipline across branches.
Skills
FP&A & Reporting
KPI DashboardsVariance AnalysisForecastingBudget MonitoringCash FlowMgmt ReportingFinancial Modeling
Audit & Controls
Internal AuditInternal ControlsBSP ComplianceWorking PapersRisk AssessmentProcess Review
Tools
Advanced ExcelPower BIGoogle SheetsLooker StudioQuickBooksPivot TablesDAX
What colleagues say
"What I most appreciate about Mark is his acumen for arranging, categorizing, and compartmentalizing different types of data. I would not only ask him for finance numbers but also for advice on how to scope certain metrics I use in my own work. He built a scoring system that measured product demand across lead gen, closing, fulfillment, and retention. His skillset extends well beyond finance."
Alexander Wee Gonzales
OD Consultant & Business Architect
Managed Mark directly · Apr 2026
"Mark did not wait to be asked. He proactively surfaced budget data and spend insights directly relevant to what I was working on — framed usefully, not just a data dump. Having a Finance Head who understands what information matters and delivers it before you have to chase it down is genuinely valuable. Sharp, reliable, easy to work with."
John Carlo Sola
Fractional CMO · Head of Marketing & Growth
Same team at TMT · Apr 2026
Education
BS Accountancy
Polytechnic University of the Philippines
2007 – 2011
Open To
Head of FinanceFinance ManagerHead of FP&AFinancial ControllerAudit ManagerSr. Financial Analyst