Numbers that drive decisions.
Turning data into clear business insights.
I'm Mark Anthony Ayala — Head of Finance with 15+ years across FP&A, financial reporting, banking and audit. I help leadership teams see their business clearly and decide faster.
Experience
15+ yrs
Industries
4
What I bring
Six ways I move the numbers — and the business.
Decision-ready reporting
I turn raw operational data into KPI dashboards and management reports leadership can actually act on — not just look at.
Forecasting & planning
Forecasts, variance analysis, and budget reviews that connect what happened to what's coming next.
Audit-grade discipline
15 years of audit experience baked into every process — internal controls, compliance, and risk awareness by default.
Cash flow & profitability
Tight monitoring of cash movements, expense trends, and unit economics so the business stays in control.
KPI architecture
Designing the right metrics for sales, collections, and operations — and the dashboards to track them.
Cross-functional partner
Marketing, ops, leadership — I deliver the numbers people need before they have to chase them down.
Skills profile
By the numbers.
A quick visual of where my strengths sit and how 15 years of finance experience is distributed across roles and sectors.
Core competencies
Strength radar
Career trajectory
2011 → today
Sector experience
Where I've worked
Skills gallery
Explore my experience.
Filter by category to see the work I've delivered across finance, audit, and leadership.
FP&A Dashboards
Forecasting, budgeting, and KPI dashboards that drive weekly decisions.
Management Reporting
Multi-million peso monthly sales, collections, and OpEx reporting.
Audit & Controls
15 years of audit discipline — working papers, findings, and recommendations.
Banking Operations
Branch audits and BSP-compliant process reviews at Cooperative Bank of Quezon.
Retail & Apparel
Inventory allocation, sales-to-stock ratios, and merchandising analytics for FILA.
Finance Leadership
Leading finance at TMT — partnering with marketing, ops, and the CEO.
Experience
15 years, five companies, one through-line.
From branch-level bank audits to leading finance for a fast-paced trading education company.
Head of Finance
4 yrs 8 mosThe Thirty Minute Trader
Oct 2021 — May 2026 · Quezon City · Hybrid
- Lead finance reporting and monitoring — sales, collections, expenses, and overall performance.
- Manage reporting for multi-million peso monthly sales, affiliate sales, and operating expenses.
- Build and enhance KPI dashboards, trackers, and finance monitoring tools used by leadership.
- Drive budget monitoring, forecast reviews, and variance analysis of actuals vs. targets.
Lead Auditor
15 yrs 2 mosSJSS Bookkeeping and Accounting Services
Apr 2011 — May 2026 · Quezon · Hybrid
- Audit reviews of financial records, transactions, and supporting schedules across business and cooperative clients.
- Prepared audit working papers, financial reports, and schedules for client review and compliance.
- Led exit conferences with operations teams and Boards of Directors to translate findings into corrective actions.
Accounting & Finance Senior Officer
2 yrs 8 mosGing and Dot Fashion Inc. (FILA Apparel)
Feb 2018 — Sep 2020 · BGC · On-site
- Owned monthly reporting, reconciliations, and financial monitoring across branches.
- Tracked sales-to-stock ratios and analyzed item performance to support merchandising decisions.
- Oversaw inventory allocation and replenishment planning across branch network.
Accounting Supervisor
2 yrsVantaggio Inc (FILA)
Mar 2016 — Feb 2018 · Makati · On-site
- Supervised daily accounting operations and timely monthly financial reporting.
- Managed post-dated checks (PDCs) and supplier payment schedules with strong control discipline.
- Reviewed reconciliations and supporting schedules to maintain report accuracy and consistency.
Audit Associate
4 yrs 6 mosCooperative Bank of Quezon Province
Oct 2011 — Mar 2016 · Lucena · On-site
- Conducted independent branch audits across financial records and operations.
- Evaluated branch processes against internal policies and BSP regulations.
- Submitted structured audit reports to the Audit Head for Board-level reporting.
Executive Summary
June 2026 Highlights
Reporting craft
Reports leaders actually use.
Most reports get built once and forgotten. Mine get used — every Monday morning, every board meeting, every cash review. I design KPI structures around how the business actually decides, not how the data happens to live.
- Multi-million peso monthly sales reporting
- Affiliate, collections, and operating expense tracking
- Cash flow and expense-trend monitoring
- Variance analysis: actuals vs. budget vs. forecast
Toolbox
The stack behind the insight.
Comfort with the everyday finance stack — and constantly adding to it.
How I work
Calm, clear, control-oriented.
Audit roots taught me the value of discipline; finance leadership taught me the value of clarity. I bring both — calm decisions in high-pressure rooms, clean numbers when leadership needs to move fast.
Read what colleagues sayNeed a finance lead who delivers?
Open to Finance Manager, Head of FP&A, Financial Controller, and Senior Financial Analyst roles — remote across PH, AU, US, and CA.