Numbers that drive decisions.
Audit roots. FP&A leadership. A finance partner who delivers what you need — before you have to ask.
I'm Mark Anthony Ayala — Head of Finance with 15+ years across FP&A, financial reporting, banking, and audit. I don't just report numbers — I build the systems, dashboards, and frameworks that help leadership understand their business and move faster.
Experience
15+ yrs
Industries
4
What I bring
Six ways I move the numbers — and the business.
Decision-ready reporting
I turn raw operational data into KPI dashboards and management reports leadership can actually act on — not just look at.
Forecasting & planning
Forecasts, variance analysis, and budget reviews that connect what happened to what's coming next.
Audit-grade discipline
15 years of audit experience baked into every process — internal controls, compliance, and risk awareness by default.
Cash flow & profitability
Tight monitoring of cash movements, expense trends, and unit economics so the business stays in control.
KPI architecture
Designing the right metrics for sales, collections, and operations — and the dashboards to track them.
Cross-functional partner
Marketing, ops, leadership — I deliver the numbers people need before they have to chase them down.
Skills profile
By the numbers.
A quick visual of where my strengths sit and how 15 years of finance experience is distributed across roles and sectors.
Core competencies
Strength radar
Career trajectory
2011 → today
Sector experience
Where I've worked
Skills gallery
Explore my experience.
Filter by category to see the work I've delivered across finance, audit, and leadership.
FP&A Dashboards
Forecasting, budgeting, and KPI dashboards that drive weekly decisions.
Management Reporting
Multi-million peso monthly sales, collections, and OpEx reporting.
Audit & Controls
15 years of audit discipline — working papers, findings, and recommendations.
Banking Operations
Branch audits and BSP-compliant process reviews at Cooperative Bank of Quezon.
Retail & Apparel
Inventory allocation, sales-to-stock ratios, and merchandising analytics for FILA.
Finance Leadership
Leading finance at TMT — partnering with marketing, ops, and the CEO.
Experience
15 years, five companies, one through-line.
From branch-level bank audits to leading finance for a fast-paced trading education company.
Head of Finance
4 yrs 8 mosThe Thirty Minute Trader
Oct 2021 — May 2026 · Quezon City · Hybrid
- Lead finance reporting and monitoring — sales, collections, expenses, and overall performance.
- Manage reporting for multi-million peso monthly sales, affiliate sales, and operating expenses.
- Build and enhance KPI dashboards, trackers, and finance monitoring tools used by leadership.
- Drive budget monitoring, forecast reviews, and variance analysis of actuals vs. targets.
Lead Auditor
15 yrs 2 mosSJSS Bookkeeping and Accounting Services
Apr 2011 — May 2026 · Quezon · Hybrid
- Audit reviews of financial records, transactions, and supporting schedules across business and cooperative clients.
- Prepared audit working papers, financial reports, and schedules for client review and compliance.
- Led exit conferences with operations teams and Boards of Directors to translate findings into corrective actions.
Accounting & Finance Senior Officer
2 yrs 8 mosGing and Dot Fashion Inc. (FILA Apparel)
Feb 2018 — Sep 2020 · BGC · On-site
- Owned monthly reporting, reconciliations, and financial monitoring across branches.
- Tracked sales-to-stock ratios and analyzed item performance to support merchandising decisions.
- Oversaw inventory allocation and replenishment planning across branch network.
Accounting Supervisor
2 yrsVantaggio Inc (FILA)
Mar 2016 — Feb 2018 · Makati · On-site
- Supervised daily accounting operations and timely monthly financial reporting.
- Managed post-dated checks (PDCs) and supplier payment schedules with strong control discipline.
- Reviewed reconciliations and supporting schedules to maintain report accuracy and consistency.
Audit Associate
4 yrs 6 mosCooperative Bank of Quezon Province
Oct 2011 — Mar 2016 · Lucena · On-site
- Conducted independent branch audits across financial records and operations.
- Evaluated branch processes against internal policies and BSP regulations.
- Submitted structured audit reports to the Audit Head for Board-level reporting.
Sales
1,284 transactions · 412 unique students · ₱42.18M total
- Webinar33%
- Ads28.7%
- Organic / FB11.7%
- Organic / YT11.6%
- Email5.9%
- Starter32.8%
- Essentials28.5%
- Pro22.7%
- Elite8.3%
- Mastery4.5%
Reporting craft
Reports leaders actually use.
Most reports get built once and forgotten. Mine get used — every Monday morning, every board meeting, every cash review. I design KPI structures around how the business actually decides, not how the data happens to live.
- Multi-million peso monthly sales reporting
- Affiliate, collections, and operating expense tracking
- Cash flow and expense-trend monitoring
- Variance analysis: actuals vs. budget vs. forecast
Toolbox
The stack behind the insight.
Comfort with the everyday finance stack — and constantly adding to it.
How I work
I map the system. Then I fix what matters.
My first instinct when facing any problem isn't to open a spreadsheet — it's to understand how the system works. Where the data comes from, where it breaks down, and exactly what needs to change. Audit taught me discipline. FP&A taught me clarity. And 15 years across both taught me how to connect dots that other departments can't see — quietly, precisely, and always before someone has to ask.
Read what colleagues sayNeed a finance lead who delivers?
Open to Finance Manager, Head of FP&A, Financial Controller, and Senior Financial Analyst roles — remote across PH, AU, US, and CA.